Jos Alukkas (Alukkas Enterprises Private Limited) has announced that the brand has been certified by the Great Place to Work Institute in the month of September 2023. This recognition is bestowed upon an institution that stands out in its people centric practices and only if more than 70% of the workforce in the organization gave positive responses to the survey conducted by the Great Place to Work Institute. The brand said that this certification is a testament to the longstanding commitment of the brand's team members and leadership in creating a workplace that has been supportive to its colleagues and eventually creating an atmosphere that has always been employee and customer centric. According to the Great Place to Work Trust Index model, a great workplace is one where employees trust the people they work for, take pride in their work and enjoy working with their employers. Under this model, the quality of three interconnected relationships - between employees and management, between employees and their jobs, between employees and others - determines what a great workplace is. Furthermore, the multi-dimensional index also considers factors, such as credibility, respect, fairness, pride and camaraderie that play an important role in the assessment of an organisation as a great workplace.