In his role as the Managing Director of the brand, John Alukkas heads the Marketing, Media and PR Divisions. He oversees new showroom openings and expansion ideas and is the brain behind introducing new technology to aid marketing and sales. People management and communication are one of his standout qualities. He is always accessible and maintains an open channel of communication with everyone. John Alukkas believes that when the idea is right, the time is right too. Over the years, he has written many a success story in the grand Jos Alukkas story.