Jos Alukkas, one of India’s leading jewellery brands, has announced popular actor Dulquer Salmaan as its new brand ambassador.A beautiful journey begins with the right partnership, and Jos Alukkas is proud to welcome Dulquer Salmaan into its family. Known for his effortless charm and natural confidence, he brings an aura of authenticity that resonates both on and off screen.

Together, this collaboration looks forward to creating moments that celebrate elegance, authenticity, and timeless style. Marking the beginning of a new chapter, the partnership reflects the brand’s core values and its vision to connect with modern audiences while staying true to its legacy.